MANILA – Five months ago, STAYC made a splash in the K-pop scene as the first act to debut under High Up Entertainment, founded by hitmakers Black Eyed Pilseung.
The arrival of the group did not disappoint because the duo of producers offered to STAYC – composed of Sumin, Sieun, Isa, Seeun, Yoon and J – of “Pity, âAn earworm that mixes the drum & bass and synthwave genres, and highlights the various vocal tones of the limbs.
âWhen I made my debut, I was like, ‘This is what it feels like to debut. I was so happy to be able to debut with my members and want to last a long time with my members, âsaid group leader Sumin, who has been an intern for almost 6 years, in a recent interview with ABS-CBN News .
The group stood out from other K-pop groups with their signature sound called “teen fresh”, which Sumin described as “an expression of the cool and refreshing atmosphere of teenagers.”
âWe wanted to give a lot of people positive and healing energy with our youthful energy, so we created a kind of fresh teenager,â said Sumin, who at 20 is also the oldest among the members.
STAYC returned with its âteen freshâ sound on April 8 via âSTAYDOMâ, a 4-track single.
Sieun explained that the title of the album is a coat rack of the name of the group and the word “liberty”.
âSince ‘freedom’ is included in the title of the album, we focused on making listeners feel free through our album,â she said.
The title song, “ASAP,” expresses a desire for their “ideal type” to appear as soon as possible, Sieun said.
the video clip for “ASAP” racked up 20 million views on YouTube in just nine days after its release, double the number of views the music video for “So Bad” got in its first 10 days, according to High Up Entertainment.
Compared to the hyperactive “So Bad”, “ASAP” is more relaxed, but still has a replay quality. It has a memorable hook, which relies on a catchy repeat of the title set to a sparkling, ringtone-like sound.
Yoon said members consider it a privilege to be under Black Eyed Pilseung, who has produced hits for top K-pop groups such as Sistar (“Touch My Body”), Apink (“Eung Eung “And” Dumhdurum “) and Twice (” TT “and” Fancy “).
âI still think it’s an honor that Black Eyed Pilseung wrote and composed all of our songs. Black Eyed Pilseung saw us and wrote these songs so that we could communicate well and we are very happy to always have the perfect song for us, âshe said.
Isa said the group’s goals for their first comeback are to get more people to listen to STAYC, earn # 1 on a music show, and receive a rookie award.
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– STAYC (ì¤í ì´ ì¨) (@STAYC_official) April 27, 2021
The girls ticked one off the list on Tuesday after STAYC was named the best female rookie in the Branded Customer Loyalty Rewards, which, according to K-pop news site Soompi, “recognizes the brands that have the most influence on popular culture and society, as determined by consumer research.”
STAYC fans, known as âSWITHs,â took to Twitter to celebrate the milestone, with the hashtag # STAYC1stROTY hitting the social network’s hottest topics list in the Philippines.
The group was also featured on âK-pop Evolution,â a YouTube Originals documentary series that chronicles the growth of the K-pop industry.
The seven-part series, which premiered last March, devoted two episodes following the members’ internship days, showing them spending long hours just perfecting dance routines and constantly worrying about whether they may or may not make their debut.
Most of the members told ABS-CBN that they became K-pop idols because they had always been passionate about singing and dancing.
“I joined [High Up] through an audition and my family agreed when i said i would become an idol. I loved dancing and singing from a young age, so my mom said I could do well and just needed to work hard, âSeeun said.
âI also joined through an audition. At first my parents really wanted me to study, but I think they changed their mind after seeing my passion, âsaid J, 16, the rapper and the youngest member of the group.
While Sieun also aspired to be a singer as a child, she first entered the entertainment industry by performing, appearing in television series such as “Still 17” and “Mystic Pop-up Bar”. She even won Best Young Actress at the 2018 SBS Drama Awards.
Sieun said she was open to accepting acting projects âwhenever I get a chance, but now I think STAYC is my number one priority.
Asked what concept or genre they would like to try in future releases, Sieun replied, “I wanted to do summer songs or a cool concept with uniforms or costumes.”
âI want to try a concept of Christmas carols,â said J.
Video editing by Reya Buenaventura, ABS-CBN News
More K-pop interviews on ABS-CBN News:
K-pop, STAYC, STAYDOM, ASAP, High Up Entertainment, Black Eyed Pilseung, K-pop rookies