UNO turns 50 this year and to celebrate its golden anniversary, the classic card game has teamed up with famous Japanese streetwear brand A Bathing Ape (BAPE) for a UNO deck and limited edition BAPE apparel.
The UNO BAPE Deck is inspired by the global cultural influence of the fashion brand created by Nigo, the DJ of Japanese hip hop group Teriyaki Boyz. Adding a serious streetwear touch to game night, UNO BAPE cards have a linen finish and feature the iconic characters and designs of the BAPE brand. The packaging even has an interior print, making it one of the fiercest UNO decks ever made.
Priced at $ 25, the UNO BAPE Bridge is now available exclusively on the Mattel Creations website.
The collaboration between UNO and BAPE doesn’t stop at the primate-inspired bridge. As mentioned above, BAPE has also designed two limited edition t-shirts that feature the brand’s take on the world-famous card game. The two UNO BAPE T-shirts are also available exclusively at MattelCreations.com for $ 115 each.
The UNO card game was originally developed in 1971 by Merle Robbins in Reading, Ohio. He first spent $ 8,000 to have 5,000 copies of the game made when his family and friends became addicted to the game. He first sold it at his barber shop, and eventually local businesses took over. started selling it as well.
Robbins then sold the rights to UNO to a group of friends led by Robert Tezak, owner of a funeral home in Joliet, Illinois, for $ 50,000 plus royalties of 10 cents per game. With offices behind his funeral home, Tezak formed International Games, Inc. to market the game. Fast forward to 1992, International Games became part of the Mattel family of companies, and UNO has since been a Mattel brand.