This new K-pop group was created with AI and deepfake technology – BGR

North Korean dictator Kim Jong-un may angrily denounce K-pop as “vicious cancer“whatever he wants. It’s not only that pop music has become one of its neighbor’s most beloved exports to the south, but so has pretty much all of culture. popular South Korean – from movies to music and TV shows, which have combined to form an incredibly massive entertainment industry juggernaut, with little to no equal.

Netflix, for example, recognizes this and is currently investing millions of dollars in funding new original Korean dramas and films, like the Emotional New Masterpiece. Go to paradise, about a “trauma cleaner” and his uncle packing up the belongings of the deceased and helping their families leave. All in all, Netflix would intend to spend half a billion dollars in 2021 on South Korean content, which also coincides with a time that finds South Korean pop groups (like Blackpink and BTS) being among the largest in the world. These two groups, in particular, have millions of fans around the world and an incredibly massive following on social media, which might explain why the four members of Black Rose, in particular, had his own documentary treatment on Netflix, via his film Light up the sky. Meanwhile, the technology is also helping point to a futuristic and potentially even more lucrative new chapter for Korean pop music. A case in point is the new K-pop group called Eternity, who recently debuted via the song I am real, although this 11-member girl group is very different from everything else in the K-pop universe right now.

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That’s because, with apologies for the message conveyed by Eternity’s first song, the members aren’t, in fact, real. This new K-pop group, which is the product of graphics company AI Pulse 9, was created using deepfake technology to simulate hyper-realistic images of fake K-pop stars in the vein of some of the greats female acts of the genre, à la Blackpink, Red Velvet and Itzy.

“Unlike human singers,” Park Ji-eun, CEO of Pulse 9, told the South China Morning Post, “AI members can express themselves freely and influence various social issues because they are less vulnerable to malicious comments and reviews. As a creator, I can add more fantastic and (punchy) elements to them as well, making them more distinct from existing K-pop acts.

One of the things you’ll notice right off the bat when watching this clip is… well, let’s just say it isn’t going to win any quality song or performance award anytime soon. Nevertheless, he is easy to see the potential here – how, with just a little more time, and even a little improvement in technology, the singers in this video and the quality of the music might end up blowing your mind. It’s almost there now. Okay, maybe not “almost”, but certainly in the stadium.

The industry inadvertently got a taste of how this might all work last year, with the start of the Coronavirus pandemic. Someone might be wondering how possible it is to think that you could maintain any level of fandom with a band that can’t exactly perform in front of an audience – because of the band, you know, not existing. not – nor interact with fans during a meeting. -and-greet. But Blackpink, for example, showed how a band can chart a path around pesky limitations like these, Room A being “The show.“This was the virtual concert that Blackpink put on, with no audience present and with all attendees following rigorous health checks and coronavirus safety guidelines.

I have to say it all reminds me of one of my favorite songs to play on Beat Saber as well, Track Pop stars from the fictional female group K / DA. This group is a fully virtual act made up of characters from the game League of Legends, who made his debut Pop stars single in 2018. It’s a ridiculously fun song to listen to – and play Beat Saber on my Oculus Quest 2 headset – and as of this writing, the music video for Pop stars has garnered over 444 million views on YouTube. You might as well wonder if a false band can or cannot produce a hit. “When a game company makes better music than a real music company …” one fan marvels in the comments section of the Pop stars Youtube video.

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About Dawn Valle

Dawn Valle

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