see the best markets for women entrepreneurs

Women entrepreneurs around the world are making strides in overcoming gender biases and moving their businesses forward. This has a significant influence on the workforce, the financial progress and the well-being of their societies. Mastercard has now unveiled the third iteration of its Mastercard Women Entrepreneur Index, celebrating the markets in which girl entrepreneurs are most likely to thrive, while sounding the alarm that there are nonetheless vital inequalities that keep us all going. again..

Based primarily on publicly available information from global organizations, as well as the Global Labor Group, UNESCO and the International Entrepreneurship Monitor, the Global Index tracks the progress and achievements of girl entrepreneurs and business owners. ‘companies. in 58 markets (representing nearly 80% of the global female workforce) at three levels: (i) women’s development results, (ii) informational affiliations and monetary entry, and (iii) elements of support for entrepreneurship. The results reaffirmed that girls are able to make further inroads into business and have higher labor force participation burdens in open and dynamic markets where supporting SMEs and ease of doing business are excessive. They are also ready to attract enabling sources, as well as entry to capital, monetary providers, and tutorial applications.

In the 20 highest rating markets, 80% are excessive income economies, fueled by extremely favorable entrepreneurial circumstances. This includes the United States, which topped the charts for the first time, and New Zealand, which followed neatly in second place.

Top 10 markets for women entrepreneurs, mostly based on favorable circumstances and alternatives to thrive:

Rank Market MIWE Ranking
1 United States 70.3
2 New Zealand 70.2
3 Canada 69.0
4 Israel 68.4
5 Eire 67.7
6 Taiwan, China 66.2
7 Switzerland 65.8
8 Singapore 65.6
9 UK 65.6
ten Poland 65.1

“Women-owned and run businesses are powerful catalysts for economic growth, improving the lives of all. With this study, we shed light on the under-represented people because even today, inequalities and exclusion still hold back women. At Mastercard, we believe that great ideas come from everywhere. Now is the time for governments and organizations to come together to help women move their businesses forward by breaking down gender biases and ensuring better access to education and financial inclusion, ”said Ann Cairns , Vice President of the Government of Mastercard.

In the 58 markets, Eight markets grew by more than 5 ranks compared to the scores of the previous year with France (+22 ranks) which was driven by an almost double increase in the burden of entrepreneurial exercise of girls, adopted by Indonesia (+13), Costa Rica (+11), Taiwan, China (+9), Eire (+7), Russian Federation (+6), Thailand (+5) and Ghana (+5).

The index further means that the chances of entrepreneurship should not be primarily aligned with the wealth and development of a market. Markets with much less favorable supporting circumstances equivalent to Uganda, Ghana and Botswana rank in the top three markets for female business ownership charges, compared to the more developed. The ladies of these markets are seen as “necessity driven” entrepreneurs, driven by the need to survive regardless of their lack of cash capital and access to enabling providers.

Top 10 Markets: Women Business Owners as a Share of All Business Owners:

Rank Market %
1 Uganda 38.2%
2 Ghana 37.9%
3 Botswana 36.0%
4 United States 35.1%
5 New Zealand 31.8%
6 Russia 31.2%
7 Malawi 31.1%
8 Australia 30.9%
9 Angola 30.3%
ten Portugal 30.2%

Different key information:

  • It is encouraging that the girls are achieving gender parity with men as part of an entrepreneurial exercise in seven markets: Ecuador, Indonesia, Philippines, Vietnam, Ghana, Nigeria and Uganda. Meanwhile, improvements in Angola, Malawi, Costa Rica, Thailand, United Arab Emirates and Taiwan have also helped reduce gender disparities.
  • The results also presented the potential of girls to flourish as business owners and to seek alternatives even where cultural and social circumstances are generally not optimal. These are demonstrated in some markets where accusations of girl business ownership and alternative entrepreneurial tendencies driven by encouragement are all excessive despite the lack of cultural acceptance / social encouragement. According to the World Bank, 45% of economies around the world have legal guidelines requiring girls to settle and remain in the workforce.[1]
  • The results confirmed that there are intra-regional variations, especially in the Center-East and in Africa and Asia-Pacific. Equivalent markets in Uganda, Ghana, Botswana, Malawi and Angola outclass ownership of women’s businesses; however, whatever efforts are made to improve alternatives in this area, regional friends in Saudi Arabia, Egypt, Iran, Algeria, United Arab Emirates, Tunisia and Ethiopia still have work to do, with girls’ business ownership charges of 15% and less. Likewise, New Zealand, Australia and Vietnam surpass the equivalent regional friends of Bangladesh, India, Malaysia, South Korea and Japan due to the female share of ownership. business.

In addition to showcasing the progress of girl entrepreneurs globally, Mastercard is dedicated to designing a bigger world for women that creates limitless potential for all of us. In the United States, Mastercard is cultivating entrepreneurs through apps such as Starting path and empowering small business owners in partnership with Create and cultivate. In Africa and Southeast Asia, Mastercard is powering women-led businesses with entry into microcredit and new digital markets through platforms such as Jaza Duka and the Mastercard Farmer Network. In addition, the Mastercard Center for Inclusive Growth provides philanthropic assistance to enable monetary literacy coaching and access to important instruments and suppliers for women entrepreneurs in underserved markets.


The Mastercard Index of Ladies Entrepreneurs 2019 is the third report that showcases the progress and achievements of girl entrepreneurs / business owners in 58 companies around the world. With Angola being the last market added to the Central East and Africa zone, the index expands its attempt to trace the elements that underlie the gender gap among business owners. Based primarily on publicly available information from global organizations as well as the Worldwide Labor Group, UNESCO and the International Entrepreneurship Monitor, the research represents nearly 80% of the global female workforce and highlights highlight the differences between the 58 markets in three categories: (i) Ladies’ Development Outcomes, (ii) Information Belongings and Monetary Input, and (iii) Entrepreneurship Support Elements. The results further clearly indicate which elements and circumstances are likely to be the most conducive to reducing the gender gap among female entrepreneurs / business owners, or possibly the most inhibiting and disabling, thus weighing on the potential of girls to thrive in the business.

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