NIGO got busy. First thing in the morning on Friday (February 18), the beloved fashion icon released the second single from her upcoming album, I know NIGO. The track, “Want It Bad,” features Kid Cudi and was teased on the runway during NIGO’s Paris Fashion Week debut as KENZO’s creative director in January.
On Tuesday, NIGO posted a video featuring the track on his Instagram account, showing him and Cudi running around a city at night and partying with friends. In the video, he tagged longtime collaborator and friend Pharrell, who is also featured on the upcoming album. I know NIGO will mark the 51-year-old Japanese tastemaker’s first solo album since the 2000s Monkey sounds. At the time, the fashion icon had a much smaller following, not yet tied to his current devotees who would come to discover him through his 1993 brand, A Bathing Ape.
I know NIGO will feature artists such as A$AP Rocky, Kid Cudi, Tyler, the Creator, Pusha T and the Teriyaki Boyz (best known as the voice behind the theme song for Fast and Furious: Tokyo Drift), among others.
In February 2021, NIGO announced his signing with Steven Victor’s Victor Victor Worldwide, hosted by Republic Records/Universal Music Group. Initially, Victor says that NIGO only agreed to release a two-song EP. “Originally it was supposed to be just Pharrell and maybe Pusha, but I started reaching out to different people, and everyone was like, ‘Yeah!’ So I suggested we let’s make it a feature,” he told Complex in January. “Want It Bad” comes three weeks after NIGO’s latest single, “Arya” featuring father-to-be, A$AP Rocky.
I know NIGO is set to release on March 25, 2022.
Stream “Want It Bad” below.