Post It Now – Billboard

NIGO got busy. First thing in the morning on Friday (February 18), the beloved fashion icon released the second single from her upcoming album, I know NIGO. The track, “Want It Bad,” features Kid Cudi and was teased on the runway during NIGO’s Paris Fashion Week debut as KENZO’s creative director in January.

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On Tuesday, NIGO posted a video featuring the track on his Instagram account, showing him and Cudi running around a city at night and partying with friends. In the video, he tagged longtime collaborator and friend Pharrell, who is also featured on the upcoming album. I know NIGO will mark the 51-year-old Japanese tastemaker’s first solo album since the 2000s Monkey sounds. At the time, the fashion icon had a much smaller following, not yet tied to his current devotees who would come to discover him through his 1993 brand, A Bathing Ape.

I know NIGO will feature artists such as A$AP Rocky, Kid Cudi, Tyler, the Creator, Pusha T and the Teriyaki Boyz (best known as the voice behind the theme song for Fast and Furious: Tokyo Drift), among others.

In February 2021, NIGO announced his signing with Steven Victor’s Victor Victor Worldwide, hosted by Republic Records/Universal Music Group. Initially, Victor says that NIGO only agreed to release a two-song EP. “Originally it was supposed to be just Pharrell and maybe Pusha, but I started reaching out to different people, and everyone was like, ‘Yeah!’ So I suggested we let’s make it a feature,” he told Complex in January. “Want It Bad” comes three weeks after NIGO’s latest single, “Arya” featuring father-to-be, A$AP Rocky.

I know NIGO is set to release on March 25, 2022.

Stream “Want It Bad” below.

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