Nudie Jeans x Browns Fashion Denim Sustainability Collection

Sustainability is one of the most important topics in fashion right now, and Swedish brand Nudie Jeans continues to find new ways to improve its practices and become more responsible – something that has been key to Highsnobiety. , and is highlighted in our Better Earth Manual. .

In collaboration with London-based retailer Browns Fashion, Nudie Jeans has created a collection of 16 denim pieces, all reworked from pre-existing denim. Scraps of salvaged denim have been patched and repaired by hand, mended with indigo patches and vintage Japanese fabrics, creating unique pieces that are as comfortable to wear as they are to hang on your wall. “There’s something beautiful about fixing them – making them better, making the imperfections into something new,” said co-founder Maria Erixon Levin

Its ethically produced denim is just the beginning of Nudie Jeans’ sustainable practices. All clothing is made from certified organic cotton, and the brand also offers free repairs to extend the life of its clothing and reduce waste and unnecessary consumption of raw materials.

For context, last year, Nudie Jeans repaired over 46,000 pairs of jeans, saving around 321,000 tonnes of water, which made a big difference in its impact on the planet.

By partnering with Browns Fashion, Nudie Jeans is spreading its message internationally and has also set up an in-store installation in Browns East to showcase some of the 16-piece collection. The label hopes to inspire other industry players to adopt similar practices and encourage brands to be responsible.

The Highsnobiety Better Earth Manual is a guide for style lovers in the age of ecological crisis – a crisis caused in part by fashion itself. Here you will find a growing set of resources on Conscious Consumption and the pioneers who are making changes in our industry.

About Dawn Valle

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