NEWS: Crunchyroll to stop ad-supported streaming starting spring 2022 season [1/2] -Forum

View previous topic :: View next topic Author A message Gideon Madu

Registration: 29 Dec. 2021
Positions: 5

Posted: Sat Mar 26 2022 9:26 AM Reply with a quote
Guess it’s time for me to delete my CR account and go exclusively to manga. Confused
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Meowtain Duwu

Registration: May 11, 2021
Posts: 98
Location: United States

To postPosted: Sat Mar 26 2022 9:33 AM Reply with a quote

Don’t be shocked if people start sharing their accounts with friends and family once this starts…

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brynhilda

Registration: 02 Feb. 2017
Posts: 126

To postPosted: Sat Mar 26 2022 9:33 AM Reply with a quote

Maybe I’m not thinking about it in the right light, but I really don’t see how it benefits the business. I only see them losing viewers because of this move.

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sailor sweeper

Registration: March 21, 2014
Extensions: 411

To postPosted: Sat Mar 26 2022 9:37 AM Reply with a quote

This is a greedy decision that will hurt them because a good portion of their viewers are free ad watchers for various reasons.

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Cryptic objective

Registration: Jan. 15, 2020
Posts: 194

To postPosted: Sat Mar 26 2022 9:38 AM Reply with a quote

Shit, Sony. As a longtime subscriber, this doesn’t even affect me directly, but it’s still enough to drive me crazy. Just be happy with viewers without ad revenue.

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Heroes of Albion

Registration: Oct. 19, 2019
Positions: 64

To postPosted: Sat Mar 26 2022 9:39 AM Reply with a quote

Yeah, that makes sense. Most people use ad blockers anyway, so it’s pretty much no different than people using hack sites, except they’re using Crunchyrolls bandwidth instead. Big changes are going to happen now after a merger like this.

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Yuvelir

Registration: 06 Jan 2015
Posts: 1370

To postPosted: Sat Mar 26 2022 9:39 AM Reply with a quote

Eh. I expected the effects of effective monopoly to take a bit longer.

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chocolate

Registration: 05 June 2016
Extensions: 48

To postPosted: Sat Mar 26 2022 9:39 AM Reply with a quote
Ok, because it’s the right decision to promote legal streaming rolling eyes
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09jcg

Registration Date: Sep 19, 2006
Posts: 278

To postPosted: Sat Mar 26 2022 9:52 AM Reply with a quote
brynhild wrote:

Maybe I’m not thinking about it in the right light, but I really don’t see how it benefits the business. I only see them losing viewers because of this move.

They are suffering from monopoly syndrome right now. They have minimal competition, so they think they can squeeze people for every penny. Time will tell if it’s successful for them or not


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WANNFH

Registration: March 13, 2011
Posts: 1109

To postPosted: Sat Mar 26 2022 9:56 AM Reply with a quote
brynhild wrote:

Maybe I’m not thinking about it in the right light, but I really don’t see how it benefits the business. I only see them losing viewers because of this move.

There is no benefit for viewers. Sony simply wants to convert ad viewers into subscribers, using the near-monopoly stake in the anime licensing market (considering they consolidate Crunchyroll, Wakanim, and Funimation licenses under the same brand) – and the fact that others Competing services (apart from HIDIVE, if I remember correctly) use the same submodel without providing access to free content.

It’s just easy for them to dictate the rules of the market, and now only viewers can vote by wallet for that decision.


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I’m just passing by

Registration: 04 April 2011
Posts: 269

To postPosted: Sat Mar 26 2022 9:58 AM Reply with a quote
This is the Funimation NOW streaming model applied to Crunchyroll. It’s worth remembering that while the name Crunchyroll was adopted for the company in the future, no doubt due to the reach of the name in the market, it was Funimation that bought out Crunchyroll, not the other way around.

They obviously believe that with the existing Crunchyroll subscription base, the more Funimation NOW subscribers transferred, plus the fraction of free users who bite the bullet and subscribe, they will have enough to make up for lost ad revenue. And if that’s not enough, they will raise the prices. It’s not like they now have an equivalent concurrent service, is it?


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hatguy12

Registration: 04 March 2013
Posts: 36

To postPosted: Sat Mar 26 2022 9:59 AM Reply with a quote
And with the death of Funimation, the words spoken by Sony drove people to the seas. It’s the second coming of the great pirate era!*

(*I’m not promoting/advocating piracy, just noting that this will be a boost for the piracy scene.)

In the short term, I can see how some executives would look at subscription and ad revenue numbers and decide it’s not worth it. But it risks knocking Crunchy out of the center of the anime streaming scene, and I’m afraid that will reduce Crunchy’s long-term growth. But I confess that I am only a fan, I could easily be wrong; we will see where the community is in 10 years.

Edit: Reading more closely and other comments, it looks like the library will continue to have ad-supported viewing, which is more forgiving than I originally thought and still makes the anime accessible to people who could discover it or be recommended.


Last edited by hatguy12 on Sat Mar 26 2022 10:52 AM; edited 1 time in total

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AJ (Lord Nikon)

Registration date: April 14, 2009
Posts: 432
Location: Tokyo and Maryland

To postPosted: Sat Mar 26 2022 10:04 AM Reply with a quote
Albion Hero wrote:

Yeah, that makes sense. Most people use ad blockers anyway, so it’s pretty much no different than people using hack sites, except they’re using Crunchyrolls bandwidth instead. Big changes are going to happen now after a merger like this.

Which is ironic since CR started out as a pirate site


back to top VORTIE
Subscriber

Date of registration: Jul 26, 2005
Posts: 936

To postPosted: Sat Mar 26 2022 10:06 AM Reply with a quote
Remember that in the early 2000s, Japanese record companies wouldn’t allow their artists’ videos to be released because they wanted people to buy overpriced CDs, and Korean record companies to download all their content on Youtube for free, and now BTS is playing in the US Billboard Top 40 and J-Pop is an unsung financial wasteland?

Yeah. Get ready for something similar.


back to top FilthyCasual

Registration: 01 June 2015
Posts: 1679

To postPosted: Sat Mar 26 2022 10:17 AM Reply with a quote

So that’s the first consequence of the merger, huh.

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