Metaverse Sandbox Reaches 2 Million Users, Starts K-Pop Partnership

Sandbox metaverse game owned by investment giant NFT Animoca Brands surpassed 2 million registered users during its Season 2 play-to-earn alpha launch.

The NFT-backed crypto game and its native SAND token has been in the works for about four years, and the latest preview of the game comes just months after the long-awaited Season 1 alpha launch in late November.

Season 2 officially went live earlier today and any user can freely explore 35 different virtual experiences, including a sneak peek at the “Snoopverse” in partnership with popular rapper and new NFT supporter Snoop Dogg.

There are 200 quests players can complete to earn a chance at an NFT Alpha Pass, which will reward owners with up to 1,000 SAND worth around $3,000 at current prices.

The Sandbox aims to roll out the project in stages in the future, and according to the platform’s roadmap for 2022, a DAO that will give voting powers to holders of SAND, virtual lands and avatars will be launched. next quarter.

A key factor behind The Sandbox already having a strong user base in its alpha, perhaps due to the company’s long list of partnerships with mainstream names such as Warner Music, The Walking Dead, Snoop Dogg and Deadmau5 to name a few.

It seems that the anticipation of the launch of the Season 2 alpha has yet to have an impact and the price hike has yet to have an impact as the price of SAND has dropped by 5% in the past 24 hours to trade at $3.05. Although it is also down more than 24% in the last 30 days and around 64% from its all-time high three months ago.

Related: The Sandbox announces $50 million fund for its startup accelerator program

In terms of NFT, The Sandbox’s virtual land floor price also fell 8% over the past week to stand at 2.97 Ether (ETH) worth around $8,100 at the time of writing.

On March 2, The Sandbox also announced a partnership with Cube Entertainment to develop token assets for the game featuring Korean culture like K-Pop.

“Cube is really embracing the spirit of the open metaverse by going even further in The Sandbox through its K culture hub, where it actively organizes local brands and partners of their main label K-POP and offers them a presence in The Sandbox. via its own lands,” COO and co-founder of The Sandbox, Sébastien Borget, said as part of the announcement.

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