Lionel Messi speaking Japanese in bizarre 2013 TV ad goes viral

Lionel Messi tends to keep to himself.

When he’s not reiterating his status as one of the greatest sportsmen of all time in front of millions of TV viewers, Messi tends to keep a low profile as humanly possible for someone of his stature.

It’s well known that the Paris Saint-Germain superstar isn’t the loudest and most colorful figure in the dressing room, remaining rather quiet and maintaining a humble personality.

Messi’s humble personality

It’s a trait that ultimately makes him dear to a lot of supporters, especially those who struggle with athletes like Cristiano Ronaldo and Floyd Mayweather being a little more overt with how much they support each other.

There’s no right or wrong way to do it, it’s just that Messi’s softer behavior commands a lot of admiration from those who look up to him.

Don’t get me wrong, Messi can sometimes lose his rag and border on arrogance just like anyone else, but he’s certainly a lot more low-key than anyone else in his situation.

Messi’s business efforts

Still, when you’re a seven-time Ballon d’Or winner with 366 million followers on Instagram alone, it’s inevitable that you’ll sometimes have to step out of your comfort zone.

And while Messi isn’t one to strut away from the football pitch, his global status and the business deals his success has driven nonetheless necessitate certain obligations.

Whether it’s promoting a product on social media or starring in the latest Pepsi World Cup ad, Messi knows it’s not always possible to keep his head down when the whistle blows. final sounds.

And over the years it’s inevitable that some of the business ventures Messi has involved himself in have been – how shall we put it? – more unexpected than others.

Soccer Football – Pre Season Friendly – Urawa Red Diamonds v Paris Saint-Germain – Saitama Stadium, Saitama, Japan – July 23, 2022 Paris St Germain’s Lionel Messi warms up during the second half REUTERS/Issei Kato

The recent ‘Messi burger’ with Hard Rock Cafe immediately comes to mind, but perhaps most surprising of all was a collaboration between the Barcelona legend and a Japanese company in 2013.

Messi’s viral ad in Japanese

As confirmed by ESPN in January of that year, Messi was the face of an advertising campaign for what appears to be SCALP-D, which bills itself as one of Japan’s most famous hair growth brands.

And the end product was so surreal and bizarre that it is once again went viral this week with one Twitter video in particular garnering thousands and thousands of retweets and likes.

Quite aptly captioned: “Messi speaking Japanese is still one of the funniest things you’ll see today,” the 15-second campaign is so unexpected it’d be rude not to join all the other fans who discover it for the first time:

Video: Messi speaks Japanese in unexpected TV ad

Is there anything he can’t do?!

Fair Play, Leo

Obviously, it goes without saying that Messi’s appeal is utterly international and kudos to him for pursuing any business deals that come his way, no matter where they come from.

This summer alone, Messi found himself in Japan as part of Paris Saint-Germain’s pre-season campaign and drew massive crowds alongside fellow superstars Kylian Mbappe and Neymar.

Marry that with a few appearances on Japanese TV shows and it’s fair to say that Messi has a rather haphazard, yet endearing association with the Asian country.

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And it turns out we can’t get enough of him trying his hand at Japanese while having a face full of foam washed off his skin. What a time to live.

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