Over the past two years, Korean cultural influences had made their way into the Indian landscape, but the pandemic has accelerated this trend like never before. During last year’s national lockdown, Indians turned to Korean food and ready-to-cook packaging. K-dramas such as Itaewon Class and Crash Landing on You on Netflix have become extremely popular due to their smooth, light, and captivating content. And young people began to look beyond BTS and EXO to explore other groups and forms of K-POP. India has also become part of the Hallyu, which literally means “Korean wave” and is used to refer to the exceptional growth of Korean music, theater, beauty and food internationally.
And now, an international online festival is hoping to harness this popularity and increase awareness of Korean culture and way of life. “MOKKOJI KOREA”, created last year by K-POP artists and Hallyu friends from all over the world, is back with its 2021 edition and offers a multitude of conferences, performances, webtoons, and more. This year, India is one of the flagship countries of “MOKKOJI KOREA” with Russia and Indonesia. From September 6, the festival week has been held in each of the target countries, finally taking place in India from October 4 (Monday) and will be available until October 10 (Sunday) and will last until November 14. (Sunday).
Indian K-POP fans will be able to watch the performances of MONSTA X, Pentagon and AB6IX on the “MOKKOJI KOREA” website and the official YouTube channel under the name “MOKKOJI LIVE” which will be broadcast live on October 10th. at 2:30 p.m. IST (Sunday), as the Great Closing Show of the India edition of the “MOKKOJI FESTIVAL”. In addition, during the festival week, various “MOKKOJI MINI TALK” shows featuring popular Indian YouTubers such as Curly Tales, Debina Decodes and PoohinKorea will also be broadcast daily at 2:30 p.m. IST with the aim of helping Indians to broaden their understanding of Korean culture. . For example, the Pentagon will talk about the Hangeul, or the Korean alphabet, to celebrate the Hangeul proclamation day on October 8 (one day before proclamation day).
The website “MOKKOJI KOREA” is currently broadcasting a web drama and webtoon such as “The First Spring with You”, about the life of a Russian exchange student in Korea, “MOKKOJI KITCHEN”, a romantic web drama featuring B1A4 artist K-POP Gongchan playing the role of “Muyoung”, a chef and sole owner of a Korean restaurant.
Disclaimer: This is a company press release. No HT journalist is involved in the creation of this content.