K-Pop group BTS inaugurates colorful interactive museum

By Andres Sanchez Braun

Seoul, May 14 (EFE) .- The production company behind the global music phenomenon BTS opened the doors to its new headquarters, where on Friday it opened a new interactive museum dedicated to its K-Pop bands and with RM, Jimin, Jin, J-Hope, Suga, V and Jungkook as their principals.

The new headquarters, in Seoul’s Hangangno district, is in a brand new 17-story building with seven basements, unlike the one-story office they had so far in the exclusive Gangnam district.

Two of those basements are home to a museum that promises to thrill K-Pop fans around the world and become one of the most visited attractions in the South Korean capital once tourism recovers from the pandemic.

Hybe – the music agency, originally called Big Hit Entertainment – designed the venue as a multisensory experience with which visitors can learn more about the development of their products or the inspiration behind some of their songs.

At Hybe Insight, as the museum is called, costumes worn by the artists are on display, as well as a wall about five to six meters high that displays numerous awards – from the Billboard Awards to the American Music Awards or the Mnet Asian Awards – won overwhelmingly by BTS.

The first basement serves as an introduction to the Hybe universe with spaces that divide the music produced by the company into three components.

The first, oriented towards sound, explains the work of producers and “beat makers” (the “creators of rhythms”), shows the detachment “by layers” of what is done in recording and editing studios and ends with an overwhelming panel that shows a visual representation of all of the elements involved in BTS’s song “On”.

The second, movement-oriented space emphasizes choreography, an essential part of K-Pop that reaches new heights with Hybe’s star band and is also an indisputable sign of other house bands such as TXT, Enhyphen or Seventeen.

The third area focuses on the narrative behind the musical themes published by South Korean society.

They fit here from the map of a fictitious city designed by BTS through their two albums in the series “The most beautiful moment in life” to the pages underlined by the CEO and founder of Hybe, Bang Si-hyuk, of the books that became the common theme of later work. These include “Demian” by Herman Hesse or “Map of the Soul according to Jung” by Murray Stein.

The second floor houses a temporary exhibition space which will house for the next few months the drawings of the American James Jean, who transformed the seven members of the BTS into “spirits” of nature.

This way Jungkook becomes a creature called Cottontail, RM becomes Moonchild or J-Hope transforms into Narcissus.

Then comes a space that seeks to allow the visitor to enjoy music “through the other senses”, whether it is dancing, smelling the flowers that inspired certain artists or playing video games.

Then they await a collection of portraits of all Hybe artists or the uniforms – with the Christian Dior vest included – worn by BTS to perform “Mic drop” in cities around the world.

Before arriving at the museum’s must-see store, a 10-minute video greets visitors with interviews with Yuju and Yejin from GFriend, Dino from Seventeen, HuengingKai and Joshua from TXT, or the entire BTS apartment the artists speak in. moments of doubt in their careers.

Hybe Insight is the culmination of the energetic and often unfathomable symbiosis that develops between K-Pop bands and fans that Hybe seems to have taken to new levels. EFE

asb / lds

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