K-pop BTS to release new album “Proof” on Friday

SEOUL, June 10 (Reuters) – South Korean boy band BTS are set to release their new album ‘Proof’ on Friday in a much-anticipated return to the music scene as they celebrate the ninth anniversary of their debut this month.

The album will be released at 1 p.m. (0400 GMT). A teaser, “Yet to Come (The Most Beautiful Moment)”, has been viewed more than 17.8 million times on YouTube in less than two days.

Last year, the seven-member group became the first Asian group to win Artist of the Year at the American Music Awards. Last week, they met with US President Joe Biden at the White House to discuss hate crimes targeting Asians. Read more

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The group debuted on June 13, 2013, and have since spearheaded a global K-pop craze with lyrics and social campaigns aimed at empowering young people.

But their fanbase extends to older demographics, tying their buying power to an internet-savvy generation that harnesses the power of social media.

Last November, BTS took to the stage for the first time since the coronavirus pandemic began, with a concert in Los Angeles. In March, BTS returned to their home country with three concerts in Seoul.

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Reporting by Joori Roh; Editing by Robert Birsel

Our standards: The Thomson Reuters Trust Principles.

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