K-Pop artist APOKI will go global with an all-English single West Swing feat. E-40

APOKI is a virtual K-pop artist with the concept of “a rabbit-like being living somewhere in outer space” and is owned by VV Entertainment, a Korean tech startup owned by AFUN INTERACTIVE. She is a pioneering virtual artist who combines K-pop music and choreography with high technology, beautiful visuals, and relatable fashions and personalities. In particular, her fashion applies the latest and most fashionable Korean styles, such as crop tops and loose pants. Additionally, APOKI uses high-quality dance skills through their social media and every released single. In addition, she has a social media that exceeds 4 million. In June this year, she was ranked number one in the “Top 10 Virtual Influencers in Korea” by the American virtual influencer news site, Virtual humans.

Since debuting in February 2021 with the digital single “Get It Out”, APOKI has released three singles and two Japanese versions of songs, while expanding its fan base not only in Korea and Japan, but also in the United States, Brazil, Indonesia, Philippines, Thailand, Mexico and all over the world. Although she is a virtual performer, her endearing persona has built a fanbase of mostly MZ generation women around the world, much like other K-pop artists.

APOKI’s fourth single, “West Swing feat. E-40”, which will be released on August 26, is his first written entirely in English and is highly anticipated by fans around the world. Featuring the rap legend of San Francisco Bay Area E-40 and a team of renowned musical engineers, this new single will allow APOKI to introduce a younger generation of listeners to the new New Jack Swing (the rhythmic R&B sound that took the end of the 80s and 90s by storm).The album was mixed by multi-Grammy award winner and recording engineer Dave Way, who has worked with legends such as Michael Jackson, TLC, Teddy Riley, Babyface and many others. ‘ others. The mastering was also led by Randy Merrill of Sterling Sound, another multiple Grammy winner, which resulted in a magnificent sound. With this new single, APOKI not only tries new musical genres, but also offers the fashion of retro style that the current generation MZ loves in por both Dolce & Gabbana suits and Tommy Hilfiger tracksuits in the music video. Don’t miss his new challenge!

It’s also worth noting that behind this work is a collaboration between Korean tech startup, AFUN INTERACTIVE, and a major Japanese entertainment solutions company, Sony Music Solutions. AFUN INTERACTIVE, which has received numerous awards for their innovative technologies, and Sony Music Solutions, which has in-depth knowledge of the Japanese market, where virtual artists and influencers are increasingly active around the world, have signed an agreement business partnership to support APOKI’s rapid growth. Below are remarks from DK Kwon, CEO of AFUN INTERACTIVE.

“The Sony Group is not only a company that provides innovative and reliable electronic products, but it is also a strong global power in all areas of content, including music, games and movies. We look forward to look forward to the various synergies that AFUN INTERACTIVE and Sony will create together as we pioneer a new genre of virtual entertainment. With Sony’s strong confidence and commitment to creating new markets together, we will continue to respond with quality content and new technologies.

The latest music and video trends that are mixed in each work are a fun aspect of the APOKI world, and the music video for this single, which will be released on August 26, pays homage to Sony and is also a must-see. .

On the release date of “West Swing feat. E-40”, Friday, August 26, from 6:00 p.m. Korea/Japan time (5:00 a.m. EST, 2 a.m. 00 U.S. Pacific Time), there will be a Live Throwback Event on APOKI’s official YouTube, Instagram and TikTok! Come and experience the performance of APOKI, which attracts worldwide attention.

Source: press release

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