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A thermonuclear pop bomb is about to explode, it seems.
Two luminaries of teenage pop – Justin Bieber and K-pop superstars BTS – are collaborating on a new song, a source exclusively told Page Six.
“They take their time and will make sure it is broadcast correctly,†the source says.
Our insider speculates that the track “could be part of a luxury version of [Bieber’s recently released album] ‘Justice’ to keep the album on the charts. “(This would be the second reissue of the record, following the ‘Triple Chucks Deluxe’ edition.)
The collaboration appears to be the result of a merger between the artists’ respective record companies.
Earlier this month, the label of boy group Hybe – formerly known as Big Hit Entertainment – bought Ithaca Holdings from Scooter Braun for $ 1 billion. Braun, whose roster also includes Ariana Grande, Demi Lovato and J Balvin, will join the board as part of the deal, Deadline reported.
In a YouTube video posted by Hybe earlier this month about the deal, BTS members said they hope to “grow up and share a positive influence with all the artists” in Braun’s stable.
The “Dynamite” singers are avowed believers, having named Bieber as a musical influence in past interviews.
Bieber, 27, returned love, doing a voiceover for a segment on “E! New” in 2020, saying, “If anyone knows how to make history, it’s BTS. The K-pop group has broken records in the global music industry. From New Years Eve ringing in Times Square to “Carpool Karaoke†with James Corden, they performed at Grand Central Station for “The Tonight Show†and wowed this year’s virtual VMAs.
He also posted a TikTok video of himself in lip-sync with a chant of the names of the band members and wished Jungkook a happy birthday on social media.
The pairing between the two hitmakers was first announced on Instagram’s gossip site. Two me.
