Hypegolf will open the “Clubhouse” pop-up on May 14 – WWD

Hypebeast will open its first Hypegolf Clubhouse on May 14 at 27 Mercer Street in New York City.

The temporary store, which will run until July 21, will feature a surreal landscape and clothing installation that shows an infinite playground inside a black box, as well as matte black and wooden displays and print photographs of newspapers.

The pop-up will feature a number of emerging and established golf brands in streetwear including J.Lindeberg, Students Golf, Quiet Golf, Radda Golf, Malbon Golf, Metalwood Studio, Senna Made, Seamus, Foray Golf, Uncommon Golf, Puttwell, MNML Golf, Manors, The Number 33, Solo and Bogey Boys, plus host programs and activations such as Hypetalk roundtables, golf lessons, Five Iron’s Trackman simulator and viewing parties. The brand also produced a nine-piece unisex collection inspired by the Hypebeast Country Club held in La Quinta in April. Pieces include white, black, green and polka dot patterned T-shirts, embroidered polo shirts, golf shorts, caps and bucket hats.

Hypegolf is a community of designers, influencers, athletes, DJs, skateboarders, music personalities, automotive personalities and golf enthusiasts who connect streetwear and youth cultures to golf.

The concept comes amid a golf boom in unconventional golf communities. Golden State Warriors superstar Stephen Curry and Jordan Brand have played a part in the sport reaching a younger demographic. Additionally, golf was among the outdoor activities that thousands of people enjoyed during the lockdown due to the pandemic.

Golf was one of the components of Hypebeast Country Club in April. The two-day event featured tennis, activations, DJ sets with an all-day pool party, and collaborations with Michelob Ultra, Rimowa, Ciroc, Psycho Bunny, Sergio Tacchini, and Nocta, among others.

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