Now one of Japan’s biggest mainstream acts, Official HIGE DANdism’s latest hit single “Mixed Nuts” continues to break records, surpassing 100 million streams on July 6 to rewrite the group’s own record. J-pop rock music for fastest release. It is also the first national song released this year to generate 100 million streams, notable in that the figure is an indicator of national success in today’s J-pop music scene.
The key to the breakthrough was the popularity of the TV anime series SPYxFAMILY. “Mixed Nuts” was written by Official HIGE DANdism – often referred to as HIGE DAN for short – as the anime’s opener. The track was released digitally on April 15 and reached No. 1 on the Billboard Japan Hot 100 on May 18 and July 6. The CD version, an EP with the song as the title track, was dropped on June 22 and further improved the song’s performance.
The song has shown no signs of slowing down 13 weeks after its debut on the Japan Hot 100, and the week of July 4-11, it held No. 1 for streaming for the third week in a row to expand the total at 11 weeks high. “Mixed Nuts” also hit No. 1 for downloads for the fourth week and came in at No. 4 for video views, and those three metrics helped keep the track at No. 1 on the Japan Hot 100 for the second consecutive week. , extending its record to three weeks at the top of the multi-meter chart.
The song also topped Billboard Japan’s Hot Animation Anime Songs chart, hitting No. 1 for the 13th consecutive week on the chart dated July 20. She is now in second place in terms of total weeks at No. 1 on this list, overtaking YOASOBI BEASTARS opens “Kaibutsu” and gets closer to LiSA’s “Gurenge”, the ubiquitous Demon Slayer: Kimetsu no Yaiba theme that has reigned for an impressive 16 consecutive weeks.
The secret to the song’s popularity lies in its musicality. “Mixed Nuts” is a colourful, jazzy but fast pop-rock number. It’s an incredibly catchy track that combines different genres to create an uplifting feeling, showcasing the highly skilled performances of the HIGE DAN members.
The story of SPYxFAMILY begins with the main character, an agent named “Twilight” tasked with keeping the peace between two rival nations, setting out to create a pseudo-family to carry out his mission. The members of this pseudo-family are a diverse group of gifted individuals – Twilight playing the role of a perfect father, Yor, an assassin playing the role of mother, and Anya, a girl who can read minds – who work together to create the Household Forger. While the storyline is a thrilling spy tale, the comedic elements born out of misunderstandings between characters resulting from differences in positions and abilities have made this series popular among a wide cross-generational spectrum.
The title of this anime’s theme song is a nod to Anya, who loves peanuts. Peanuts are part of the mix of various kinds of nuts that represents the diversity of today’s society, as expressed in the words: “In a world like nuts packed in a bag, everyone shares their lives with someone else. one he met/Those of us who find our way there smile, like peanuts pretending to be (the kind of) nuts that grow on trees. This theme, combined with the entertaining spy narrative that can be enjoyed by everyone, regardless of nationality, also contributed to the success of the anime’s opening.
The SPYxFAMILY Anime series have since become a hot topic around the world thanks to the power of social media. The anime series is based on a serialized comic in Shueisha’s online magazine Shonen jump+. Collected volumes of the work had sold over 12.5 million copies at the start of the anime’s run, and the total had exceeded 21 million by the end of May. The show is ranked top 10 on Netflix in more than 10 countries, mostly in Asia like Singapore, Indonesia, and Vietnam.
Online, fan art related to SPYxFAMILY is being shared on social media, and Anya-related memes are becoming a worldwide phenomenon. In Japan, short videos of people lip-syncing and dancing to the character’s voice saying, “Anya loves peanuts!” are flooding video-sharing platforms, and on TikTok in particular, the total number of views of videos tagged with #spyxfamily has exceeded 10 billion.
Various factors such as SPYxFAMILYThe explosive popularity of and momentum of the theme song itself has placed “Mixed Nuts” in the top 100 of the US Billboard Global 200 chart since its release. On the chart dated July 23, it slipped from the top 100 but clings to No. 104, extending the song’s record to 13 weeks on the chart. [It’s at No. 118 on the latest tally dated July 30.] This places the group among the top 10 J-pop groups to stay on the chart the longest, attesting to their worldwide popularity. As one of the best J-pop songs of 2022 so far, Official HIGE DANdism’s “Mixed Nuts” is set to continue breaking records in the second half.
–This article by fukuryu first appeared on Billboard Japan.