Hanteo Chart has now released Part 2 of its Semi-Annual Global K-Pop Report for the first half of 2021!
The second part of the mid-year report, which was compiled using data collected from January 1 to June 20, uses Hanteo Chart’s global authentication data for physical albums to measure artists’ global popularity. K-pop over the year to date.
(K-pop artist albums usually come with a Hanteo Chart Authentication Card which has a QR code and barcode, which the buyer can use to authenticate their purchase of the album through the Whosfan app.)
In the first half of 2021, the region with the highest number of authentications was the United States, where 19.97% of all album authentications took place. Malaysia came close behind, accounting for 17.65% of this year’s authentications so far, followed by China, the Philippines, Thailand, France, Singapore, Russia, Japan and the United Kingdom. ‘Indonesia.
When it comes to age demographics, the majority of album authentications (58.66%) were done by fans in their 20s. Teenage fans made up 30.61 percent of all album authentications, while fans in their thirties made up 10.28 percent.
BTS recorded the most album authentications in the first half of 2021, and their most authenticated album was “BE”. Notably, “BE (Deluxe Edition)” – the original version of the album which was released in November 2020 – garnered more authentications than “BE (Essential Edition)”, which was released in February of this year. The region that authenticated the most BTS albums was the United States (where 33.52% of all BTS authentications took place), followed by the Philippines (17.80%), and Malaysia (17.01%). %).
WERE came in second, accounting for 9.94% of all authenticated albums in the first half of 2021. The band’s most authenticated album was “ZERO: FEVER Part.2”, and the regions that authenticated the most ATEEZ top albums were the United States (36.30 percent), France (9.67 percent) and Malaysia (8.04 percent).
To finish, DREAM NCT took third place for the first half of 2021. The band’s most authenticated album was “Hot Sauce”, and the regions that authenticated the most NCT DREAM’s albums were Malaysia (47.60%), Thailand (21.02%) and the Philippines (6.33%).
The Hanteo Chart ranking of the top 50 artists “by Global Index” is as follows:
- DREAM NCT
- MONSTA X
- Stray children
- Dream Catcher
- Super Junior
- BLACK ROSE
- BLACKPINK Rosé
- NCT 127
- THE BOYZ
- EXO Baekhyun
- WOODZ (Cho Seung Youn)
- (G) I-DLE
- IZ * A
- P1 Harmony
- MAMAMOO’s Wheein
- Red velvetby Wendy
- KISS PURPLE
- WJSN BLACK
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