Former Girl’s Generation member singer and actress Jessica Jung arrives at the Palm Angels fashion show during New York Fashion Week on February 09, 2020 in New York City.
Gilbert Carrasquillo | GC Images | Getty Images
South Korean pop star Jessica Jung is perhaps best known for being a former member of the K-pop group Girls’ Generation, but she has now entered the business world as the owner of her own brand of fashion, White & Eclare.
Describing herself as an “explorer”, the 32-year-old singer-turned-entrepreneur said the transition from entertainment to fashion was “natural”, adding that she “had many followers in the fashion world.”
With over 9.9 million Instagram followers under her belt, being a social media influencer has proven to be a full-time commitment.
âYou have to be genuine and you have to have a character for yourself. Then there’s a bond that builds between you and your followers. That’s how it grows,â she told Inside. CNBC e-commerce.
Jung also gave his fans credit for his success. “I’m very lucky because my career actually started at a time when social media was just starting to take hold. My fans and I started building it together.”
Social media influencer
Jung said it can be difficult at times, especially when he’s looking for a break from work. “Social media is so fast you just need to keep pace.”
When it comes to being the face of a brand, maintaining a personal connection with followers is crucial for Jung, who was named Global Brand Ambassador for cosmetics company Revlon in 2020.
She said a good mix of branded content and personal social media content helps.
âIf I have branded content that I need to post, I post it. Then I would definitely post some authentic daily activities and daily fashion, things that my fans and followers would really want to see,â Jung said.
According to a “Social Salary Calculator” from the music licensing platform Lickd.co, social media influencers with more than 100,000 Instagram followers can typically earn more than $ 4,000 per Instagram post.
Jung also has concerns about social media.
âIt can cause insecurities for people,â she said, referring to the âlikeâ button on social media platforms. “I have seen this happen to a lot of people around me.”
Life during the pandemic
As for her life during the pandemic, Jung said her traveling lifestyle has been put on hold and she is now based in South Korea.
âBefore, I was constantly traveling and was back in Korea to pack my bags and go back. But now I’m here – full time,â Jung said.
The change led to the launch of its first flagship store in Seoul for Blanc & Eclare in January 2021, a luxury fashion brand that sells classic clothing and accessories, like sunglasses, for women. She also opened her own restaurant, Clareau, on the second floor of the flagship store, which serves contemporary cuisine.
Although she couldn’t travel as much as before, she enjoyed being in South Korea. “I didn’t think I would love her so much, but actually I love her because I didn’t know I missed home so much. I had time to take care of myself – mentally and physically.”
Jung will be releasing new singles throughout the year that will lead to an album, something that was initially delayed due to Covid-19.
As for other projects, she confirmed to CNBC that a new season of her reality show with her sister Krystal from K-pop girl group f (x) will air in late September.
Jung said his book âBright,â a sequel to his New York Times bestseller âShine,â is due for release in mid-2022.