K-pop – Kenthe 390 http://kenthe390.com/ Thu, 30 Jun 2022 18:02:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://kenthe390.com/wp-content/uploads/2021/04/cropped-icon-32x32.png K-pop – Kenthe 390 http://kenthe390.com/ 32 32 Lost in America’ – Deadline https://kenthe390.com/lost-in-america-deadline/ Thu, 30 Jun 2022 18:02:00 +0000 https://kenthe390.com/lost-in-america-deadline/

EXCLUSIVE: Another star-studded package appears to have hit the market just before the holiday weekend. Sources tell Deadline that Rebel Wilson and Charles Melton are attached to star in K-Pop: Lost in America for producers Lynda Obst and Miky Lee of CJ Entertainment. South Korean filmmaker JK Youn is directing and was written by Jeff Kaplan and Ian Springer, with a current draft by Karen McCullah and Kirsten “Kiwi” Smith.

The package has just hit the market and is already attracting interest from suitors.

The story follows a groundbreaking K-pop group who find themselves mistakenly stranded in Waco, Texas, just days before their American debut at Madison Square Garden. With no phone, no money, and no transportation, the group must overcome their differences and a host of crazy obstacles to get to New York. Along the way, they learn to love Texas, and Texas learns to love them back.

Filming is expected to begin in the fall.

Wilson was recently seen in the Netflix comedy Secondary year. Melton plays Reggie on the CW series riverdale, which begins its final season this fall.

Wilson is represented by WME, Tavistock Wood in the UK and Creative Representation in Australia. Melton is represented by 111 Media, CAA and Johnson Shapiro Slewett & Kole.

10 K-Pop Idols Who Will Return From The Army This Year https://kenthe390.com/10-k-pop-idols-who-will-return-from-the-army-this-year/ Tue, 28 Jun 2022 10:02:49 +0000 https://kenthe390.com/10-k-pop-idols-who-will-return-from-the-army-this-year/

Since military duty is compulsory in Korea for all male citizens under their thirties, idols are no exception unless they have a valid reason that exempts them. Every year, some join the army while others are about to be demobilized. This year is no different as many idols are expected to return in the second half of 2022 after completing their service, which usually lasts at least 18 months, more or less.

In case you weren’t aware, here are 10 K-pop idols who will be returning from the military this year.

1. Ricky from Teen Top

The group’s lead dancer joined the military on January 18, 2021. After completing his basic military training, he served with the military band. He is expected to be released in July 2022.

2. The Rose Hajoon

The band’s drummer and rapper has been serving in the military since October 12, 2020. He joined the Air Force Military Band and is expected to complete his service in July 2022.

3. Park Kyung from Block B

Initially beginning his military service on October 19, 2022, Park Kyung’s release date has been postponed. This sudden change is due to his state of health, which led him to change his role from an active soldier to that of a civil servant.


4. Jaehyung of the Rose

As bassist, visual, and maknae of The Rose, Jaehyung is the latest member of the group to begin military duties on November 9, 2020. He is expected to be released in August 2022.

5. INFINITY (Kim Myung Soo)

On February 22, 2021, Kim Myung Soo confirmed through his agency that he started his military service on the same day. After completing his five-week basic training, he served as an active soldier in the Marine Corps. He was part of the cast of “Meissa’s Song”, a military musical. It will be released in August 2022.


The group leader began his mandatory military trip on Feb. 18, 2021. To receive his basic military training, he joined the Nonsan Army Recruit Training Center in South Chungcheong Province. He is expected to complete his service by November 2022.

7. EXO’s Chanyeol

Chanyeol began his four-week military training on March 29, 2021. He was assigned to a unit to serve as an active duty soldier. He joined the cast of the military musical “Meissa’s Song”, in which he played the main role. He will be released at the end of September 2022.

8. DAY6’s Sungjin

News of Sungjin’s military enlistment was unexpectedly dropped. On March 8, 2021, he hosted a V LIVE broadcast to share the news with his fans and show off his cut buzz. He is supposed to return in early September 2022.

9. Teen Top Cap

On May 10, CAP enlisted in the military while keeping the location and time private. He is the third member of Teen Top to enlist, with his release date being early November 2022.

10. SHINee’s Taemin

The youngest member of SHINee joined the military last year on May 31 and officially served in the military band after his basic training. However, Taemin experienced severe symptoms of anxiety and depression which forced his January 14, 2022 transfer to the civil service to continue his military duties. His release is scheduled for November 2022.

Which K-pop idol return are you most excited about? Let us know in the comments below!

Esme L. is a Moroccan Hallyu dreamer, writer and enthusiast.

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9 Sweet K-Pop Tracks To Relax In The Summer https://kenthe390.com/9-sweet-k-pop-tracks-to-relax-in-the-summer/ Sat, 25 Jun 2022 21:27:50 +0000 https://kenthe390.com/9-sweet-k-pop-tracks-to-relax-in-the-summer/

Summer is usually synonymous with days at the beach, vacation trips, and letting go of the stress that weighs on our shoulders throughout the year. And all these summer components have one thing in common: relaxation. Sure, a day at the spa can help you relax just as well, but the right music can do it evenly, if not better, and for free!

From the many soulful voices in the K-pop scene, here are nine sweet tracks to wind down during the summer. Enjoy!

1. Jay Park – “Yacht”

Whether you’re on a cruise or dreaming of making one, this sultry yet delicate song by Jay Park serves as the perfect background music for both scenarios. Put on your headphones, close your eyes and enjoy the soothing experience!

2. ENHYPEN – “Fever”

Although the concept doesn’t necessarily reflect summer, the melody is so haunting and fits the theme perfectly. ENHYPEN sings of the fever that isn’t induced by the sun, but let’s just say it’s vibrating on this track amid the oscillating heat wave.

3. MAMAMOO’s Hwasa – “LMM”

Have you ever heard of the summer blues? Either way, I hope you never experience it and make the most of your sunny season. But just in case that happens, Hwasa has the perfect soulful song to wash away that seasonal sadness while reflecting on herself, which she navigates explicitly in her lyrics.


4. GOT7’s BamBam – “Slow Mo”

Have you ever had that feeling that everything suddenly becomes inactive? This dreamy version of BamBam sends listeners on a thoughtful journey with the lyrics beautifully telling how a fatal encounter can dazzle a person. This ballad can easily be a summer anthem!

5. ACE with Gray – “Down”

This cute song carries a confession of love sung in English by ACE Better yet, it can be shared with a crush and perhaps start a precious love story born this summer and carried out all year and every year – Fingers crossed!

6. EVERGLOW – “Moon”

EVERGLOW captures the beauty of the moon in this enchanting song where they draw a metaphor of their mysterious beau by comparing it to the lunar satellite. The lyrics reflect how summer nights usually come with clear skies that reveal the moon in all its phases throughout the season.

7. BTS – “For the Young”

Summer is not only about what we do, but also about the people we meet. Many relationships are established during this period, especially when one is young. Just as BTS pays homage to their ARMY fandom, this song may also reflect newly formed friendships during the hot season.

8. SEVENTEEN – “Home”

Home is wherever comfort is found. It can be another city, another country or a person. In summer, this comfort is sought in places or activities that are less familiar, but just as soothing. Maybe you could find yours in this moving track.

9. BLACKPINK – “Stay”

Just like BLACKPINK begs a loved one to stay, everyone hopes summer lasts a little longer, if not forever. Fortunately, three months is a good amount of time to make the most of your summer and say goodbye as it should.

Which sweet piece of K-pop is your summer vibe? Let us know in the comments below!

Esme L. is a Moroccan Hallyu dreamer, writer and enthusiast.

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Kard ‘Re’: Release date, music video and all about the mixed K-pop group’s return https://kenthe390.com/kard-re-release-date-music-video-and-all-about-the-mixed-k-pop-groups-return/ Tue, 21 Jun 2022 14:30:00 +0000 https://kenthe390.com/kard-re-release-date-music-video-and-all-about-the-mixed-k-pop-groups-return/

It’s been a while since we’ve seen our favorite mixed K-pop group, Kard. J.seph being the only eligible Korean male, he enlisted for his mandatory military service while the band went on a sort of unofficial hiatus. While BM released singles, Somin was busy modeling and her YouTube channel and youngest member Jiwoo was turning heads on survival shows like “Double Trouble.”

Well, with J.seph finally completing his military service and being discharged in April, BM teased that Kard would be making a comeback this summer and his upcoming world tour. It looks like they’ve been true to their words as the co-ed group is set to return with their fifth K-pop mini album “Re.” Kard’s latest comeback came in the summer of 2020 with the release of their single “Way with Words” and hit single “Gunshot”. “Re” is Kard’s first comeback after their label DSP merged with Mamamoo’s label RBW, which raised high expectations.

When is Kard coming back? BM Hints At World Tour, Fans Say ‘Good Things Happen’

Kard Reunites As J.Seph Completes Military Service, Fans Say ‘I Can’t Believe We Survived’

KARD for ‘Re’ (@KARD_Official/Twitter)

Release date and time

Kard’s “Re” will be released on June 22 at 6 p.m. KST (5 a.m. ET).

Where to listen

Kard’s fifth mini-album will be available on all major music streaming platforms like Spotify, Apple Music, MelOn and more.

KARD’s Somin and Jiwoo for ‘Re’ (@KARD_Official/Twitter)

Track list

1. “Decompose”
2, ‘Ring The Alarm’ – Title Track
3. “Good love”
4. “Whip!”
5. ‘Break Down’ – Instrumental
6. ‘Ring The Alarm’ – Instrumental

All the members participated in the production of the songs. All four members wrote the lyrics to ‘Break Down’ while BM helped compose it. BM and J.seph also wrote the lyrics for ‘Ring The Alarm’ and ‘Whip!’. BM co-wrote “Good Love” while Kard’s new partner Vromance, Park Hyunkyu, helped direct “Whip!”. ‘Ring The Alarm’ returns to its roots by combining its gritty Moombahton and summer tracks like ‘Bomb Bomb’ and ‘Ride on the Wind’. “Break Down” shows a mature side to Kard as their vocals shine. ‘Whip!’ is a fun and upbeat R&B track while “Good Love” is a romantic song.

KARD’s J.seph and BM for ‘Re’ (@KARD_Official/Twitter)


After the dark and emo concepts, Kard takes a glamorous route for “Re” dropping bright concept photos of the members in high fashion outfits, blurry photos and shiny accessories. In the first concept photo, Kard looks set to take the runway by storm in tie-dye outfits, holographic makeup and fashion-forward jewelry. For the second concept photo, they take a futuristic route with silver outfits, white and glitter makeup on a faded background.

Musical clip

Kard has released a music video teaser for “Ring The Alarm.” In the colorful teaser, we see the K-pop group introspecting themselves. Somin stares at an aquarium while BM leans against a car. Jiwoo looks glum as he waits for something in a cafe with pastel lights while J.seph stares at the artwork in an empty room. In the background are the instrumentals of ‘Ring The Alarm’ which has a groovy beat as the members dance along to the Moombahton track.

]]> Chanty de Lapillus Says BTS Among Her K-Pop Inspirations │ GMA News Online https://kenthe390.com/chanty-de-lapillus-says-bts-among-her-k-pop-inspirations-%e2%94%82-gma-news-online/ Mon, 20 Jun 2022 05:57:35 +0000 https://kenthe390.com/chanty-de-lapillus-says-bts-among-her-k-pop-inspirations-%e2%94%82-gma-news-online/

Now officially ready to become a K-Pop idol herself in just a few hours, Chanty de Lapillus said that among the people who have inspired her is BTS.

In an online interview with the press, the Filipino-Argentinian artist said that global superstars ignited a spark in her to pursue her dream of entering the K world.

“I became a real K-Pop fan because of BTS sunbaenim. They [were] a big factor in how I wanted to become a K-Pop star because seeing them perform, dance, sing, all that stuff, I was like, ‘That’s so cool.'”

Besides BTS, Chanty said that she will also listen and watch the performances of Blackpink, 2NE1, and IU.

“They all have different styles but because of that, their scenes, their facial expressions, everything and the message they send to the world, I loved it so much and wanted to be a part of such a great job.”

Chanty is set to debut alongside her fellow Lapillus members with their single “Hit Ya!” Monday, 5 p.m.

Prior to their debut, Chanty has already charmed the world with her vocal and acting prowess in various online content. His concept photo for their debut single was also released.

While waiting for the release of the clip, get more hyped with these teasers below.

—MGP, GMA News

Everyone relax: K-pop superfans say BTS’ break is NBD | BTS https://kenthe390.com/everyone-relax-k-pop-superfans-say-bts-break-is-nbd-bts/ Sat, 18 Jun 2022 13:18:00 +0000 https://kenthe390.com/everyone-relax-k-pop-superfans-say-bts-break-is-nbd-bts/

ADuring a pre-recorded dinner this week celebrating their ninth anniversary as a group, K-pop superstars BTS announced that they would be taking a “hiatus.” Over crab and rice wine, rapper Suga got into a serious 40-minute discussion about that choice, including the exhaustion they felt and why exploring their personal tastes through solo projects was so exciting.

“It’s not that we’re breaking up,” he said, laughing at the absurdity of the idea, “we’re just living apart for a while.”

As other members of the world’s best-selling musical act dabbed at their eyes with napkins, RM added, “I want BTS to go on for a long time.” Eventually, Suga concluded, “We have to go through this to do this.”

But that painstaking explanation was quickly lost in the shuffle of the rabid Western news cycle. Outlets got their hands on the word “hiatus” and ran with it. “Are BTS Breaking Up?” asked Esquire. “[BTS] went through a tough time and want to work on solo projects,” ABC News told ABC News, “their millions of loyal fans tonight are very upset knowing how it usually goes,” suggesting viewers that BTS would go the way of others. world-renowned bands from the past like One Direction or NSYNC, who announced a hiatus and never returned.

BTS fans knew better. In a tweet with over 60,000 likes, noted the “good and exciting” parts of BTS’s hiatus. Those familiar with K-pop know that a “break” in the Korean music industry is not the break of Western pop groups of the past. It’s very common for K-pop groups to take months to years off and for members to have thriving solo careers as their groups retreat from the spotlight between releases. Even if they don’t release new music as a group, individual artists often remain active in the public eye.

A break is especially common for BTS-aged boy groups, like fellow K-pop group EXO, who are currently pursuing solo careers while other members are on “break” to complete South Korean military service. compulsory before turning 29. (BTS has already received an extension to 30, and its oldest member, Jin, turns 30 in December.)

All that to say: relax. All is well with BTS and their diehard fans, ARMY.

K-pop fan notes on a wall inside a BTS pop-up store to promote the Proof album in Los Angeles, California this week. Photograph: Patrick T Fallon/AFP/Getty Images

Seeing the press-inspired confusion, HYBE Entertainment, BTS’s management company, released a statement aimed directly at the press, changing “break” to “temporary break.” On Wednesday, the group’s youngest member, Jungkook, 24, took to popular live-streaming app VLive to set the record straight. “There was so much news about BTS breaking up and stopping all activities and I wanted to clarify that,” he said with a laugh. “I don’t want you to get me wrong, we’re not breaking up.” And it’s not really a break either, he noted. “We are still filming [our reality show] Run BTS,” he said before concluding with a smile, “BTS is forever.

The proof that they are going nowhere is already there. Solo projects have been announced for all seven members, starting with rapper J-Hope who will likely release an album before headlining the Lollapalooza festival in Chicago in July; J-Hope’s mixtape Hope World, as well as RM’s Mono and Suga’s D-2 (released under his alias Agust D) all reached the top 40 of the Billboard 200 upon release.

BTS’ announcement comes hot on the heels of the release of their anthology album, Proof, last week, and a new single, Yet to Come (The Most Beautiful Moment), which brings their current chapter to a warm close and looks to the future. In the track’s music video, the members appear with images symbolic of their time as a group.

Reflecting on how far we’ve come, RM confessed, “We’re not that special or that smart, but the seven of us went towards a common goal with everything we have… We just started from a small place in Nonhyeon-dong and we kind of made it to the White House,” he said, referring to the band’s recent visit to DC. “This version of the universe is the best version I can think of.”

K-pop boy band Omega X releases debut studio album “Story Written in Music” https://kenthe390.com/k-pop-boy-band-omega-x-releases-debut-studio-album-story-written-in-music/ Thu, 16 Jun 2022 02:47:00 +0000 https://kenthe390.com/k-pop-boy-band-omega-x-releases-debut-studio-album-story-written-in-music/

Eleven-member K-pop boy group Omega X made their comeback on June 15 with the release of their debut studio album.

Omega X, managed by Spire Entertainment, consists of Jaehan, Hwichan, Sebin, Hangyeom, Taedon, Xen, Jehyun, Kevin, Junghoon, Hyuk, and Yechan.

Omega X (Spire Entertainment)
The cover of Omega X’s debut studio album “Story Written in Music” (Spire Entertainment)

They released their first studio album “Story Written in Music” and held their press showcase on June 15, where they performed “Venus”, “Bounce With Me”, “Binary Star”, “Play Dumb” and “For Baby”.

Jaehan was also announced as the official leader of Omega X.

“Omega X’s first full album ‘Story Written in Music’ is out! I tried to show my sincerity to For X in this album, so I hope they can feel loved and encouraged while listening to this album . Also, I wish everyone who listens to our album to feel happy while enjoying this album. Please show a lot of love for ‘History Written in Music,'” he said.

Omega X debuted in 2021 and last January they won Rookie of the Year at the 31st Seoul Music Awards.

Last January, they released their new album “Love Me Like” which highlighted their powerful performances.

“Story Written in Music” contains 13 tracks with “For Baby” only available on the physical CD.

“Since it’s our first full album, there were 13 songs so there was a lot to prepare. But now that our album is finally out, I’m very proud of it. I hope everyone enjoys our album! Hangyeom said.

The title track of the album is “Play Dumb” which shows the playful side of Omega X. The choreography for “Play Dumb” was performed by Choi Young-jun, known for his work with artists such as TWICE (“ TT”), Wanne One (“Energetic”), Monsta X (“DRAMARAMA” and “Jealousy”), Seventeen (“Don’t Want to Cry” and “Adore U”).

For their singles “Love Me Like” and “Vamos”, the members contributed to the production and/or writing of some of their music. For their debut studio album, the members also became songwriters.

“We had some issues working on our first full album, but I’m very happy to finally be able to present it to the world! Please continue to support us and show us love!” Xén said.

Yechan said, “I feel like a year has passed so quickly. There have been difficult times, but every moment of the past year has been happy. I hope to continue to play safely and happily.



K-pop boy Monsta X tour security staff member dies in US – Reuters https://kenthe390.com/k-pop-boy-monsta-x-tour-security-staff-member-dies-in-us-reuters/ Tue, 14 Jun 2022 06:04:00 +0000 https://kenthe390.com/k-pop-boy-monsta-x-tour-security-staff-member-dies-in-us-reuters/

K-pop boy Monsta X tour security staff member dies in US

A member of K-pop boy band Monsta X’s security personnel has died in the United States during the band’s concert tour.

Starship Entertainment made the announcement on Monsta X’s fan cafe on June 13.

Monsta X in Atlanta (Twitter)
Monsta X in Fort Worth, TX (Twitter)

Monsta X held its “No Limit US Tour” from May 21 to June 11 in New York, Fairfax, Detroit, Chicago, Sunrise in Florida, Atlanta, Fort Worth, Phoenix and Los Angeles.

“An employee of a security company who worked with us died while on tour in the United States,” the agency said, according to SBS News.

He added: “Our agency can’t help but feel miserable by the sudden and heartbreaking news of someone who has worked hard.”

The agency said it was working to manage the situation locally with the company to which the employee belonged and that the funeral process would be done with courtesy, so there will be negligence.

“We sincerely request that you refrain from producing speculative and baseless reports, including personal information about the deceased, for the remaining bereaved families,” he said.



K-pop Writer Reviews BTS’s New Album : NPR https://kenthe390.com/k-pop-writer-reviews-btss-new-album-npr/ Sat, 11 Jun 2022 21:13:28 +0000 https://kenthe390.com/k-pop-writer-reviews-btss-new-album-npr/

Journalist and writer Tamar Herman discusses the new songs featured on Evidencethe new album by K-pop group BTS.


And finally today, the K-pop group BTS is releasing a new album. It’s called “Proof”. And like most things the band does, it’s already trending on Twitter and fans are buzzing. The album is an anthology made up of songs spanning the band’s nearly decade-long career, but there are some new songs as well. Tamar Herman writes about K-pop for the South China Morning Post and has a book about the group called “BTS: Blood, Sweat & Tears.” We caught up with her to find out a bit more about the new songs on the album.

TAMAR HERMAN: So “Yet To Come” is the first single from the “Proof” album, so it’s quite interesting. It’s a bit different from anything we’ve seen from BTS before because it’s – yeah, it’s like a nostalgic track. It’s quite promising. You know, we already have nine years of career. They are set to enter their 10th later this month on June 13. So they’re already, you know, a decade strong. And they say, you know, it always comes. We have more. So it’s almost like a clue.


BTS: (Singing) The time is yet to come, yeah.

HERMAN: The music video genre incorporates elements that people would recognize, like their old music videos. It’s kind of like that fun walk down memory lane. And I think, you know, we spend so much time looking ahead. Everyone does it, you know, no matter what. But we are still where we come from. And the moments that define us are those that are in our past as well as in our future. So I think this song is kind of saying, we’re still BTS as we move forward, but we’re still moving forward, and you should look forward to it. So I really like that.


BTS: (Singing) Whenever I miss you – (singing in a language other than English).

HERMAN: “For Youth” – it really sounds like a song dedicated to BTS fans, the army. It not only features, for example, samples of earlier songs from their Young Forever era, but it also features, for example, the vocals of the military itself. And it expresses how much BTS appreciates, you know, that the military basically gives them, like, their time, like, their youth, their life, their everything, their love.


BTS: (Singing in a language other than English).

HERMAN: A lot of fans talk about how, for example, they go through tough times that are kind of considered, you know, the areas of youth. BTS have therefore definitely emphasized that they are a voice for young people for much of their career. So “For Youth”, you know, if you remove the TH, it’s for you. So it’s a pretty cute song, I think, a nice and meaningful song for their fans.




BTS: (Singing in a language other than English).

HERMAN: So “Run BTS” is, like, the title track on the second record, and it’s – first of all, it’s like a funny name because it’s the name of their variety show. So you can watch all these episodes of BTS just having fun and, like, playing games and, like, doing fun things. So the title itself is pretty cute in that regard, but also, the song itself is pretty funny too. It’s kind of like “Yet To Come” is a bit more – I wouldn’t say dark, but more soulful in musicality, “Run BTS” is kind of fun. And you just listen to it, and you just say to yourself, yes, that’s it.


BTS: Move it, left and right. (Song in a non-English language).

HERMAN: On first listen, you’re kind of struck by the intensity of everything they’ve had to go through and how much they’ve had to pursue that. Like, it’s not an easy path that they’ve been on, and they’re still running with that ambition and diligence, and they’re still pushing forward. So I think that’s the theme of the song and also the theme of the album.


BTS: (Rapping in non-English language).

HERMAN: It hasn’t been an easy ride for them, although, you know, now it feels like, oh, BTS is everywhere. If you just love, listen to what they’re saying and also what they’re not saying, you kind of have this – you know, everyone goes through hardships, and BTS definitely talked about that. You know, they really pursued that career and gave their all, even through all the hardships, and that’s pretty impressive.


BTS: Tell me what you want, tell me what you want, whoa. (Song in a non-English language).

THOMPSON: That was Tamar Herman, who covers the K-pop industry for the South China Morning Post, talking about “Proof,” BTS’s new album.

Copyright © 2022 NRP. All rights reserved. Visit the Terms of Use and Permissions pages of our website at www.npr.org for more information.

NPR transcripts are created in peak time by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative recording of NPR’s programming is the audio recording.

K-pop BTS to release new album “Proof” on Friday https://kenthe390.com/k-pop-bts-to-release-new-album-proof-on-friday/ Fri, 10 Jun 2022 05:14:00 +0000 https://kenthe390.com/k-pop-bts-to-release-new-album-proof-on-friday/

SEOUL, June 10 (Reuters) – South Korean boy band BTS are set to release their new album ‘Proof’ on Friday in a much-anticipated return to the music scene as they celebrate the ninth anniversary of their debut this month.

The album will be released at 1 p.m. (0400 GMT). A teaser, “Yet to Come (The Most Beautiful Moment)”, has been viewed more than 17.8 million times on YouTube in less than two days.

Last year, the seven-member group became the first Asian group to win Artist of the Year at the American Music Awards. Last week, they met with US President Joe Biden at the White House to discuss hate crimes targeting Asians. Read more

Join now for FREE unlimited access to Reuters.com

The group debuted on June 13, 2013, and have since spearheaded a global K-pop craze with lyrics and social campaigns aimed at empowering young people.

But their fanbase extends to older demographics, tying their buying power to an internet-savvy generation that harnesses the power of social media.

Last November, BTS took to the stage for the first time since the coronavirus pandemic began, with a concert in Los Angeles. In March, BTS returned to their home country with three concerts in Seoul.

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Reporting by Joori Roh; Editing by Robert Birsel

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