C-pop aims for global audience after Universal and RYCE deal

Chinese songwriters and singers are eagerly awaiting global exposure after Universal Music Publishing China became RYCE Entertainment’s exclusive publishing partner.

The deal, which covers a collection of more than 700 songs, includes some of the country’s bestsellers as well as tracks that helped make Chinese pop a global force.

“Easier” by Amber Liu, “Manual to Youth” and “Adore” by TFBOYS, “Xiao Juan” by Sitar Tan and “Jiao Huan” by Zhou Shen are among the artists signed up under the deal.

Ti Gong

Chinese pop artists (from left to right) Amber Liu, Zhou Shen and TFBOYS

The catalog also includes Greater China rights to hundreds of K-pop hits performed by South Korean artists, including Super Junior, EXO-CBX, GOT7 and TWICE, which have been popular in China over the years. .

Additionally, UMP China will work with RYCE Publishing to further expand its roster of songwriters and producers.

“We saw the rise of J-pop three decades ago and its influence on audiences across Asia. Today, K-pop is a global phenomenon,” said Joe Fang, CEO of ‘Universal Music Publishing China. “With China becoming the 6th largest music market in the world, I believe the time for C-pop has arrived. RYCE Publishing, with its cross-border catalogs, is an important bridging force.”

“We hope everyone respects music copyright,” said Wang Yunyun, general manager of RYCE Publishing. “If we do that, all Chinese musicians will be motivated to work harder on decent products in a healthy environment.”

C-pop aims for global audience after Universal and RYCE deal

Ti Gong

Andrew Jenkins, president of Universal Music Publishing Group Asia Pacific, participated in the online contract signing ceremony.

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