BTS, Stray Kids and Seventeen are the top K-Pop boy group brand value rankings for November

BTS, Stray Kids, and Seventeen topped this month’s brand value rankings for K-Pop boy groups.

Brand value rankings analyze patterns of brand interactions between brands and consumers online through big data tracking. Brand value data allows K-Pop companies to calculate positive or negative brand impressions, media interest, consumer interest, as well as interaction frequencies.

In order to determine the Brand Value Ranking of K-Pop Boy Groups for November, the Korea Institute of Business Reputation Analyzed big data of current boy band promotion in areas such as consumer engagement, media activity, communication, community activity, etc. a total of 7,925,988 points.

Stray Kids followed in second place with 2,893,592 points, while Seventeen took third place with 2,229,913 points and EXO came in fourth place with 1,888,710 points.

Here are the top 30 K-Pop boy groups by brand value ranking for November, in order: BTS, Stray Kids, Seventeen, EXO, The Boyz, INFINITE, OMEGA X, TREASURE, MONSTA X, ATEEZ, BTOB, Highlight, WINNER, TOMORROW x TOGETHER, Wanna One, NCT, ENHYPEN, SHINee, Big Bang, ASTRO, Super Junior, ONEUS, SF9, 2PM, TVXQ, Pentagon, VIXX, Shinhwa, ONFand Block B.

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