BLACKPINK’s Kill This Love Breaks New Record As K-Pop Group’s Fastest MV To Hit 1.3 Billion Views


– Publicity –

Seoul – Korean girl group BLACKPINK just set another YouTube record with their music video for Kill this love.

BLACKPINK’s music video for their 2019 hit Kill this love surpassed 1.3 billion views on YouTube on May 22, at approximately 1:40 p.m. KST. The song was originally released on April 5, 2019 at midnight KST, meaning it took just over two years, a month, and 17 days for the video to reach the milestone.

Kill this love is now the fastest K-pop group’s music video to reach 1.3 billion views, breaking the previous record of two years, two months and 21 days set by BLACKPINK.DDU-DU DDU-DU,Which became the first K-pop group music video in YouTube history to achieve the feat last year.

The only other Korean music videos to have reached 1.3 billion views on YouTube so far “Kill this love“and”DDU-DU DDU-DU, “Are PSY”Gangnam Style“and”Gentleman., according to Soompi.

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Congratulations to BLACKPINK for making YouTube history!

BLACKPINK is a South Korean girl group from YG Entertainment consisting of four members, Jisoo, Jennie, Rosé, Lisa. Their age varies from 23 to 25 years.

The girl group debuted in August 2016 with their debut album called Square One. Each BLACKPINK member co-writes and co-produces their own music and their style of music encompasses a wide range of genres.

BLACKPINK is the most successful Korean female act on the Billboard Hot 100, peaking at number 13 with “Ice Cream” (2020), and on the Billboard 200, peaking at number two with The Album (2020).

They were the first Korean girl group to enter and top Billboard’s Emerging Artist chart and to top the Billboard Global Digital Song Sales chart three times.

BLACKPINK has broken numerous online records throughout his career. Their music videos for “Kill This Love” (2019) and “How You Like That” (2020) each set records for most viewed music video in the first 24 hours after release, the latter beating three and setting two Guinness Worlds. . Records. They are also the first Korean music and act group to have three music videos with at least one billion views on YouTube.

Watch the record-breaking “Kill This Love” music video again below:

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