Earlier today (April 29), Billboard unveiled the nominees for the upcoming 2021 Billboard Music Awards, distributing great news to dozens of singers and bands in over 50 different categories. The Weeknd leads the pack, with 16 chances to win, with other artists like Pop Smoke, Drake, Lil Baby and many more racking up a few nods as well.
This year’s Best Social Artist category features five incredibly popular artists who have all become masters of Instagram, Twitter, Facebook and other platforms, and there seems to be a trend.
This year’s nominees for top social artists are BTS, Blackpink, Seventeen, Ariana Grande and SB19. For those unfamiliar with these acts, three of the five can be categorized as K-pop, as they are all vocal groups originally from South Korea.
BTS are the presumptive winners in this category, not necessarily because they are more popular than the rest (although looking at their social media it is entirely possible), but simply because they have become the champions. in title in the field. The South Korean septet has won the trophy four years in a row, and they are likely heading for a fifth honor in just under a month.
Blackpink and Seventeen are both nominated for the first time in the Top Social Artist category, although this is not the first time that a trio of K-pop actors have faced each other for this award. Over the past two years, other South Korean groups EXO and Got7 have also been included, although they didn’t end up winning.
Grande was also nominated for the best social artist trophy, although she was never able to win.
What makes the 2021 potential winning streak so interesting is the inclusion of SB19, which came out of left field. The five-member Filipino boy band has never had a noticeable commercial impact in the United States, but it’s not necessary in this category (unlike everyone else at the Billboard Music Awards). Their nomination means that four of the five available spots went to Asian artists not based in America, with a single Western star finding space.
It is clear from these nominations that stars from other parts of the world are some of the most successful and popular on social media, beating even the greatest rappers, rock bands, and pop stars in the United States. Coming up, it’s quite possible that the fan’s Voted Group might only feature the best from China, Japan, South Korea, the Philippines, and beyond as they are able to attract huge audiences. online.