After K-Pop and K-Drama, Korean webtoons engage Indian Generation Z. (Photo: IANSLIFE)
New Delhi, June 29 (IANSlife) Shortly after its introduction to India, South Korean pop culture and entertainment carved a niche and attracted a dedicated following in India, especially in the form of K-Pop fans. Now webtoons, a kind of digital comic that originated in South Korea, seem to have gained popularity among 15-24 year olds, and more and more comic book readers are turning to them.
This new element of the Korean cultural wave can be seen in the number of monthly active users of Kross Komics, a webtoon application in India that aims to bring new and exciting webtoons to the country’s youth. It has passed 3 million downloads since going live in India in December 2019 and currently has 1.1 million monthly active users.
Targeting 15-24 year olds, Kross Komics’ remarkable growth trajectory stems from its mobile-friendly format and 9 engaging content genres: Action, Romance, Drama, Comedy, Fantasy, Horror, Slice of Life, Mystery and Thriller . The majority of the platform’s traffic comes from Tier I and II cities, with women making up the highest percentage of readers. The webtoon app has also recently made a foray into the mobile gaming space in India.
Founded in May 2019, Kross Komics is headquartered in Seoul, South Korea, with offices in Mumbai, India, and Los Angeles, California, United States. The platform currently offers content in English, Telugu and Hindi, and plans to add more languages ââsoon.
When asked what was most read and liked about the app, Hyunwoo Thomas Kim, co-founder, president and CEO of Kross Komics told IANSlife: âDigital comics with most of the content like ‘Romance ‘but we also have tons of other comic book genres like action, fantasy, comedy, horror, thriller etc. Our most read title is “She Hates Me” with over 20 for 100 readership for that title alone. The top five titles in our app are all “Romance” titles and include almost half of the readership. “
âThe main difference is how / where these two formats were created. Besides the usual comic book look where Japanese manga, originally designed for reading on paper, are usually black / white and read horizontally, While Korean webtoons, designed specifically for smartphones, read vertically and full of color, the main difference is in the culture they are from. In addition, Korean webtoons lean slightly more towards romance, fantasy stories. and are aimed at young women while Japanese manga is broader in terms of genre and could lean a little more towards the young male population, âreveals Kim.
Kim, who is a South Korean investment banker turned film producer, adds, âVenturing into the Indian market with Korean content has been one of the most rewarding experiences of my career. We are delighted to report that Kross Komics has grown exponentially over the past year and a half. Kudos to the team as they have been instrumental in the growth of the platform in India. We believe compelling stories can work anywhere in the world. We look forward to continuing to deliver engaging new forms of content to our users and to achieving our goal of creating a thriving local market. “